Date: January 22nd, 2010
As much as we all love what we do here in the world of guest ranching, there are times when we need a reminder of how we are contributing to make this world a better place. I just had one of those reminders today.
I talk and email with people every day about coming out to the ranch. Some already know they want to come and just need to make the reservation. Some have done extensive research on the best Colorado dude ranches and ask a million well-educated questions. Some are just sniffing the whole idea out. I try to give them a realistic view on the ranch and hopefully convince them it’s the right place for them if it’s a match. But I’ve never been very good at the hard sell. It’s just not my style. However, this fall I had a situation that I stepped up to with a hard sell. I had a family who was interested in coming for a winter stay, but were pretty hesitant about the price. I recognize that our prices are high, but also fully understand the value in what we offer guests. And I also see what it costs for us to do what we’re doing here. It’s tough because I believe that once guests are here, they see the value, but it’s sometimes hard to get that across beforehand. Anyway, I digress. Something about this family just seemed like a great fit for the ranch. I could tell that this was the place for them, and that they would really enjoy being at Vista Verde. So I made it my mission to convince them that it was worth every penny. I went hard sell and did everything I could to make them see that it would be worth their money. And it worked! They came! Little did I know, but as their story unfolded and we got to know them, there were so many more reasons that this trip was really important to them. We loved them and they were beaming the whole time. So, how does this tie into the title of this post? Because I just got a thank you note from mom. To quote part of her note, “Because of you my family had the best family vacation that we have every had. Vista Verde was everything you said it was plus much more, many, much, many more. Thank you for a lifetime of wonderful memories and we can’t wait to see y’all again” Wow. That was a priceless reminder of what we are doing here on a larger scale. Ok, so that’s my touchy feely post for the month. Thank you Christy. And if you’re the next person who calls and isn’t sure about this place, watch out. I may have to bring out the hard sell.